Estee Lauder was born Josephine Esther Mentzer in Corona, Queens, New York. She married Joseph Lauter in 1930 and had two sons. The two changed their name to Lauder and launched Estee Lauder in 1946. They began producing cosmetics, hair products and skin cleansers. In 1953, Estee Lauder launched their first fragrance, Youth Dew. This perfume bridged the gap between bath oil and fragrance. Following the launch of Youth Dew, Estee Lauder introduced several other fragrances including Estee, Beautiful and Spellbound.
In 1964, Estee Lauder started Aramis Inc. This company focused primarily on producing fragrances and grooming products for men. In 1968, Estee expanded again and opened Clinique Laboratories. Clinique was the first dermatologist guided, allergy tested, fragrance free cosmetic brand.
Estee Lauder has grown to become a major distributor of perfumes, skin care and grooming products. Since its launch in 1946, Estee Lauder now has ties to brands such as Aveda, Bobbi Brown, Kate Spade, MAC and Prescriptives.
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