Dior was born on January 21, 1905 in Granville, France. He spent two years in the military and then began his design career. In 1947 he launched his first collection, ?New Look?, celebrating femininity. This was just the beginning of a long and successful career for Dior. He also began the launch of his first fragrance, Miss Dior. Dior had always been interested in fragrances and said, ?I think of myself as a designer of perfumes as well as a designer of fashion. I became a perfumer so that one only has to open a bottle to imagine all my dresses, and so that each and every woman I dress leaves behind her an unforgettable aura.? Dior had only one assistant at the time, Yves Saint Laurent. Sadly, Dior did not live to see the growth and success of his Design House. He passed away at 52 from a heart attack. Yves Saint Laurent took over as artistic director until he was called upon for military service at which point Marc Bohan succeeded him.
Over the years, Dior's Design House has launched several perfumes and fragrances. Some of the most popular are Dune, Dolce Vita and Hypnotic Poison. Dune has been extremely successful and won the 1993 Fifi award for best women's fragrance. It introduced the oceanic note to perfumes which helped to make it one of Dior's top selling perfumes. Dolce Vita is also an extremely popular fragrance, since its introduction of ?floral fresh spicy and soft woody? notes to the perfume industry.
Dior continues to be a leader in the perfume industry and will no doubt find new ways to create everlasting and classic fragrances.
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