Versace was founded in 1978 by the late Gianni Versace. The Design House of Versace manufactures and distributes fashion and lifestyle products such as jewelry, accessories, fragrances, cosmetics and furniture. The Gianni Versace Couture is responsible for the design and manufacturing of their fine fragrances
The history of perfumes by Versace dates back to Gianni, a self-titled fragrance, launched in 1982. Since its launch, Versace has introduced such fragrances as Baby Blue Jeans, Blonde and Heaven Scent. The perfume Baby Blue Jeans was created by Donatella Versace to remind her of how her children smelt when they were small. She recalls the smells of baby powder and sweetness which is a key note of this fragrance. The perfume Blonde was invented by Richard Avedon, a famous photographer, after launching an ad campaign for Donatella. Donatella says, ?He said, if it's called ?Blonde', it had to be me in the ads. The fragrance was tuberose, but very, very strong which I don't think the market was ready for at the time. I still wear it sometimes.?
Heaven Scent is a true floral fragrance. It contains notes of jasmine, which Donatella uses as an essential oil herself. ?It takes me back to the south of Italy, where there is a lot of wild jasmine growing, close to the beach. It's fantastic.?
The Design House of Versace continues to create and manufacture new lines of perfumes. Gianni Versace would be proud of his design house which has been famously successful at selling products with a hint of sexual appeal. When asked if fragrances are about sex, Donatalla was quick to respond, ?It is absolutely.?
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