Hugo Boss first launched his design house in Metzingen, Germany in 1923. During this time Germany was undergoing mass changes and Hugo Boss grew into a small factory providing raincoats and uniforms to the German army. Following this Hugo Boss passed away and his two grandsons took over the design house. The company was revamped and three main men's business lines of clothing were launched, Boss, Hugo and Baldessarini.
Hugo Boss also launched its line of design accessories and fragrances. Boss Elements cologne was launched in 1993. This fragrance for men contains a blend of fougere, amber and basil. In 1995, Hugo Boss launched its next fragrance called Hugo. Hugo was available for men and for women. It opened the door for Hugo Boss to become well known as a women's designer. Hugo Boss also went on to launch its women's line of clothing. It was worn by actresses Cameron Diaz and Drew Barrymore at the premier of Charlie's Angles in 2000. Baldessarini was the next cologne to be launched in 2002. This fragrance for men contains a blend of mint and pine wood. Most recently, Hugo Boss launched Boss Femme in 2006. Boss Femme is a floral, fruity scent.
The design house of Hugo Boss has continued to revamp its clothing, fashion accessories and fragrances to meet the needs of an ever changing market. The name Hugo Boss is now well-known in all parts of the world as being a top label.
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