Discount Perfume & Cologne online perfume store. Designer womens perfume and mens cologne at Big Discount Fragrances

Yes, things have changed a whole heck of a lot since kids in between 10 and 15 yrs of age were simply, well, kids. Different sources define them as 8-12 or 9-13 year olds, especially the classic teeny-boppers, who have always been the latest fad and fashion girls. No matter the definition, these “Tweens” today are striving to look, dress and act like their older teenage siblings, and a lot sooner! Not quite old enough to fall into that older teen, senior high school or young adult collegiate category, but certainly old enough to recognize, desire and oh yes, buy all those things young adults have, and beyond. Tweens are past the old reliables The Gap and Keds and much more into designer fashions, wishing to express themselves, to be more unique, and to have fun and interact with their friends at the same time. Today’s parents are giving them much more independence at earlier ages, and more importantly, the ability to spend, that has created this market. The age of designer Barbie and designer Ken is here, with the global Internet and the ease of purchasing online reaching just about every nook and cranny. This includes classic tweener products, like toys, electronics, fashion and perfumes, as well as all the things their older teenage or young adult role models have. Hanging out and fitting in with big sis, big brother or an older cousin, is as they say, way way cool.

Mega-marketing for Tweens

So what are parents to do to survive these new pressures from businesses like Limited Too, Skecher’s, and Kids Footlocker catering to their children? Monster tweener marketing lines like those for Hannah Montana and even SpongeBob Squarepants, for example, can really drive the cost of outfitting, entertaining and buying for their kids completely out of sight. One great solution is online purchasing from discount retailers or wholesalers, and is readily available straight from home, via the Internet. Discount retail and wholesale has been available from the early days of the post office and mail order, but much faster and much more convenient nowadays, of course. Parents today often have to think very hard and decide on whether or not to get the latest thing or fad that the kids want. Keeping up with the Joneses has become keeping up with Jack and Jill. In the perfumes and colognes market, for example, parents can still get those name brands, but for a much lower price than going shopping with them and just turning into a walking ATM, a virtual money machine, if you will. Young womens perfume lines are now extending their target market down to younger teeny-boppers, not just their older sisters. Teeny-boppers love to smell fruity and floral, although brighter and fresher and more innocent than their older counterparts. So the costs range from getting fragrances like Hannah Montana signature perfumes, to Abercrombie & Fitch, Chance by Chanel, Daisy by Marc Jacobs, Diamonds by Emporio Armani, Viva La Juicy from Juicy Couture, even Vera Wang’s Princess and Rock Princess. Perhaps all of them! And they desire those fruity floral Ed Hardy scents, too, along with the iPods and all the latest game systems.

Newer sweet and floral scents for the young.

So, keeping costs down, by going online, sometimes by up to 90%, allowing the kids to test several scents before deciding on their real faves, is a very good alternative.  Instead of having to throw some clothes on, piling the kids into the car and slogging through the mall all afternoon.  Then parents just have to worry about getting the kids their own cars, maybe their own apartments, next!  But that’s alright, because these cool kids will have to worry about getting adult things, like a job, a bank account, furniture even!