The people at Lacoste know a thing or two about creating a brand and a name, and then keeping it well established. Founded in 1933, the French apparel company has expanded its market to a world wide fan base of all lovers of high and casual fashion. The green crocodile logo is up there with the most famous of mascots and brand trademarks. With product lines in the areas of clothing, footwear, leather accessories, watches, eye wear and others, it is hard to believe that the company was originally famous for tennis apparel. One of Lacoste’s other areas of expertise is with fine fragrances. Offering perfumes for women and girls and colognes for men, the clothing giant has extended its reach into the aromatic olfactory categories as well.
Matching a celebrity’s name and fame to a designer perfume has always been a quick route to establishing a brand name since the 1930’s. Of course that didn’t have to always include the star’s permission then, or even royalties, not to mention paying and having that star actually hawk the brand. Oh, say this perfume is quite absolutely so, Joe DiMaggio! For five to ten percent of the take or even more, of course. Many celebrity-endorsed perfumes have fizzled out quickly, like that ill-fated scent endorsed by Donald Trump for Estee Lauder, which, after flaring up for a short time, was as fleeting if not more so than “celebrity fame.” One could have renamed those scents as “Fickle,” and if a major perfumer wasn’t careful, all that endorsement money could head straight for the clearance bins. The high fashion designer houses still dominated high fashion perfume branding, with names like Giorgio Armani and the House of Chanel, rising in the 80’s through the 90’s, taking over from most celebrity names.
Liz Taylor’sWhite Diamonds, which debuted in 1991, four years after her first endorsed perfume, “Passion,” came out, was an exception. She has continued to endorse this separate, specialized collection from maker Elizabeth Arden to adoring fans of La Taylor throughout the years, and in what is nowadays a global $1 billion a year celebrity fragrance market, it has sold well over a $1 billion of all that since it came out. Even through the rise of massive mass-marketing and brand name clone fragrances, her brand still ranks consistently among the top sellers in womens perfumes. And of course it still ranks very very well among department store sales. (more…)
Got bike? See the hottie with the wind-blown hair ride off with the dangerously quiet bandana wearing stud in the leathers and tats?
Christian Audigier has done it again with both his Ed Hardy Women perfume and Ed Hardy Men cologne. He obviously has had a finger on the pulse of trends in fashion since he started with Lee designer jeans, and then his famous hats from the Von Dutch lines and stores. When he isn’t overseeing his fine wines from Montpeyroux in France, or his club at the Treasure Island Casino in Vegas bearing his name, or regularly celebrity judging on Australia’s and America’s Next Top Models for the hit shows, his Ed Hardy collections are riding very high nowadays on the crest of the newfound acceptance and appreciation of the high art in body ink by society. Tattoo high fashion.
Ed Hardy Women by Christian Audigier
Tattoos that used to go with rock and roll, misfits, tough biker ethos, t-shirt and jeans wear, and nonconformity no longer hold a stigma today. Instead, they hold something new, something very attractive, because the edginess, individualism, and sometimes scary unpredictability of what they sometimes say or show are now highly desirable. And wearable nowadays! Just as he did with marketing Von Dutch Originals, Christian Audigier sold directly to celebrities and opened exclusive stores in the world’s super affluent and posh high fashion districts. And now you see Ed Hardy everywhere, in the clubs, in schools, at the office, and on celebrity TV and the media.
Ed Hardy Men by Christian Audigier
Both perfume and cologne are no exception, immediately becoming bestsellers in retail and online. They both have a simple elegant bottle with a no-nonsense cap, but come with a quite collectible case box cylinder, complete with the body ink inspired artwork and, of course, that famous ubiquitous scripted signature. Simply built just like those traditional rock and roll biker types, so tough and so very independent individuals, but resplendent in the high art they wore on the outside as tattoos and insignias. The famous French fashion designer from Avignon may always be thinking outside the box, but he certainly stuffed those ideas back inside the box, and now everyone can’t get enough of it. The whole product line connotes old school, uniqueness, and risk, but with no concessions to being out of style.
Both fragrances have enough of the nutty, fruity and floral to please anyone who wants a part of today’s sensibilities. The world is just the biggest damn reality show there is, and the stars wear high fashion from Ed Hardy by Christian Audigier.
Dolce & Gabbana have launched an entire collection of distinct scents, each to complement and complete one’s personal presentation. The duo’s Stefano Gabbana even declares that the right fragrance is as important as the right bag, the right shoes, the right accessory. The complete set is now available online, to match one’s mood or intentions, no matter how chameleon like. And yes, for both men and women alike, to wear whenever they like.
Informally known as the “Models and Bottles” collection, unisex themes with both female and male models are being featured in media throughout the fashion world by Dolce & Gabbana.
In 1968 Calvin Richard Klein launched a company that would become a world renowned company known for primarily clothing but grew to include much more. This company came to be known as Calvin Klein Inc which now sells everything from watches, eyewear, and perfume. It all began with a coat shop in the York Hotel where Klein sold coats until a year later when he was discovered by Bronwit Teller and the first Calvin Klein collection was born. It started with a line of men’s and women’s coats and in 1971 he added women’s blazers, sportswear, and lingerie. For three years in a row Klein was awarded the Coty Award and by 1977 they were making scarves, furs, shoes, belts, sunglasses, and sheets. In 1992 Calvin Klein was close to bankruptcy but a successful launch of a Calvin Klein fragrance line and underwear line pulled them from the bottom. Then, in 2002 the company was sold to Phillips-Van Heusen Corporation, a shirt maker. Calvin Klein consists of Calvin Klein collection, ck Calvin Klein, Calvin Klein, Calvin Klein Sport, Calvin Klein Jeans, Calvin Klein Home, Calvin Klein Golf, and CKU. Calvin Klein is also famous for its various lines of Calvin Klein perfume and Calvin Klein Cologne which are continued by Calvin Klein Cosmetics Company. These fragrance lines were bought by Coty Inc and continue to keep the Calvin Klein Fragrance name popular.
The first Calvin Klein fragrance was created in 1981 and called Calvin. Calvin was Calvin Klein cologne designed specifically for men and combines lavender, amber fragrance, and a woodsy scent to create the perfect masculine scent. Next came which is a Calvin Klein perfume created for both men and women. The Obsession perfume for women was launched in 1985 and the men’s line was created a year later. This Calvin Klein Variety cologne for men continues to be a best seller even today and combines a powerful blend of lavender, amber and musk. The women’s Obsession perfume was a revolutionizing fragrance for women that combined the perfect blend of ingredients from the orient.Obsession was such a popular fragrance it won the Fifi award for the most successful woman’s fragrance. Eternity Perfume was then created in 1989 and has a line for both men and women.
Since this Klein has launched several other perfumes such as Eternity and CK One. Eternity Calvin Klien cologne for men combines lavender, jasmine, amber, rosewood, vetiver and sandalwood to create a refined masculine scent. Eternity perfume for women is a flowery perfume that is truly refreshing. Eternity was created to celebrate his wedding and has its notes drawn from a bouquet of roses The next line of Calvin Klein fragrances was created several years later in 1991. This was Escape perfume which started for women and then was launched in 1993 for men. Escape perfume for women is an exotic Calvin Klein perfume with a floral scent and a spicy woodsy background. Escape Cologne for men is also an exotic Calvin Klien cologne that is both spicy and sweet. In 1994 they released ck be which a unisex Calvin Kleiin Fragrance was. This fragrance combined aspects of musk, mandarin, magnolia, peach and sandalwood to create a truly refreshing scent. Contradiction was then launched in 1997 for women and 1998 for men.
Contradiction is a fragrance that combines pure pepper, rose, satin wood and sandalwood to create a very oriental floral scent. Then, in 2000 Calvin Klein perfume launched Truth which is for both men and women. Truth uses natural woods that react to the skin to create a woodsy smell. 2002 brought Eternity Rose blush for women, which is a fruity floral scent. In 2003 they launched Eternity Purple Orchid for women and Crave for men. Eternity Purple Orchid is a Calvin Klein perfume that combines musk, plum and freesia to create a unique flowery scent. Crave is a bold fresh scent for men that combines spices and citrus scents. Ck one summer was launched in 2004 and is a fresh and zesty citrus scent. 2005 brought Euphoria Perfume and Obsession Night both of which are fresh and fruity fragrances. In 2006 the company launched ck one Electric, which is infused with lime, ck one Scene, which is a party in a bottle, and Eternity Summer is the perfect fragrance for summer. 2007 brought Euphoria Blossom, a sweet fruity fragrance, ck IN2U, is a fresh scent geared toward youth, and Calvin Klein Man is a spicy fragrance great for men.
Euphoria Intense was launched in 2008 and is a very bold fragrance for men. This fragrance has began 2008 with a great start for Calvin Klein fragrance. There is sure to be many more great fragrances to be launched by Calvin Klein perfume. These are some of the distinct fragrances offered by Calvin Klein Colognes and perfume and we will look forward to future perfumes and colognes that we are sure to enjoy.
Calvin Klein is one of the leaders in fashion and fragrances. Each perfume that Klein has launched has won a Fifi award.
most famous of mascots and brand trademarks. With product lines in the areas of clothing, footwear, leather accessories, watches, eye wear and others, it is hard to believe that the company was originally famous for tennis apparel. One of Lacoste’s other areas of expertise is with fine fragrances. Offering perfumes for women and girls and colognes for men, the clothing giant has extended its reach into the aromatic olfactory categories as well.
amber and musk. The women’s Obsession perfume was a revolutionizing fragrance for women that combined the perfect blend of ingredients from the orient.Obsession was such a popular fragrance it won the Fifi award for the most successful woman’s fragrance. Eternity Perfume was then created in 1989 and has a line for both men and women.
lime, ck one Scene, which is a party in a bottle, and Eternity Summer is the perfect fragrance for summer. 2007 brought Euphoria Blossom, a sweet fruity fragrance, ck IN2U, is a fresh scent geared toward youth, and Calvin Klein Man is a spicy fragrance great for men.